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CUBEical Thinking: |
| CUBEical
Thinking guides firms in making sense of their customer
knowledge, in creating true customer loyalty and in obtaining
market leadership. The management framework builds on three
elements: CUBEical Segmentation, CUBEical Strategy and CUBEical
Implementation. |
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For details, click
HERE |
| CUBEical™
Thinking is Andersen&Partners' business management framework
conceptualizing the findings of a joint 3 years research project
between Professor Dr. Thomas Ritter, Center for Business
Marketing and Purchasing (BMP), Department of Marketing,
Copenhagen Business School, and Henrik Andersen, Director of
Andersen&Partners Management Consulting. |
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