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CUBEical Thinking:
CUBEical Thinking guides firms in making sense of their customer knowledge, in creating true customer loyalty and in obtaining market leadership. The management framework builds on three elements: CUBEical Segmentation, CUBEical Strategy and CUBEical Implementation.

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CUBEical™ Thinking is Andersen&Partners' business management framework conceptualizing the findings of a joint 3 years research project between Professor Dr. Thomas Ritter, Center for Business Marketing and Purchasing (BMP), Department of Marketing, Copenhagen Business School, and Henrik Andersen, Director of Andersen&Partners Management Consulting.

© Andersen&Partners 2009