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CUBEical Segmentation
is a unique segmentation framework predicting customer needs and thereby
providing firms with the platform for becoming market leaders by
understanding and setting customers' expectations beyond the reach of
competition. Based on the three dimensions of customer types, roles and
scenes, the competitive arenas of a firm are defined. These arenas (sub-markets)
where the interactions with customers take place and where the firm
meets its competitors, are easy to understand for everybody in the firm
and thus easy to communicate across the organization. The unique
features of CUBEical Segmentations are:
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The stability of the segmentation – overcoming unpredictable segment
membership changes;
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The recognizable descriptions of customers – overcoming the average
driven statistical segment descriptions;
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The handling of customer complexity through roles and scenes –
overcoming the unrealistic one-segment-fits-all-occasions problem.
Herewith, CUBEical Segmentation is breaking new ground in customer
segmentation by overcoming the shortcomings of current segmentation
practices that block the road for customers to become the pivotal focus
on the executive agenda of driving profitable revenue growth.
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