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Articles & Books: |
Andersen&Partners publishes regularly our research results and
implementation experiences. |
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In 2008 Professor Dr. Thomas Ritter, CBS, and Henrik Andersen,
Andersen&Partners, published the book on CUBEical Thinking: "Inside
the Customer Universe: How To Build Unique Customer Insight For
Profitable Revenue Growth And Market Leadership"; Read book
quotes
HERE
For more information:
www.wiley.com |
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Previous publications include the books ”CRM Strategi.
Implementeringens 7 Trin”
www.borsensforlag.dk and ”The CRM Handbook” published by
PriceWaterhouseCoopers in 1999/2000. |
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For
articles and papers written together with Professor Dr. Thomas
Ritter, CBS, see
www.cbs.dk/bmp
under “BMP Resource Base" |
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