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Collaborators: |
Andersen&Partners'
consultancy services are proven in academia and practice.
Andersen&Partners participates on an ongoing basis in research and
implementation projects in collaboration with Professor Dr. Thomas
Ritter, Center for Business Marketing and Purchasing (BMP),
Department of Marketing, Copenhagen Business School.
Andersen&Partners' consultancy services within strategy, CRM and
performance improvements in sales, marketing and product development
are based on the findings from this collaboration. Our proven,
powerful concepts for customer segmentation, for focusing the
customer base around profitable customers, for managing sales and
marketing and for developing customer loyalty and satisfaction
programs thereby transform thought leadership into demonstrated best
practice.
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See
www.cbs.dk/bmp for more
information about our research activities. |
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