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Collaborators:
Andersen&Partners' consultancy services are proven in academia and practice.

Andersen&Partners participates on an ongoing basis in research and implementation projects in collaboration with Professor Dr. Thomas Ritter, Center for Business Marketing and Purchasing (BMP), Department of Marketing, Copenhagen Business School.

Andersen&Partners' consultancy services within strategy, CRM and performance improvements in sales, marketing and product development are based on the findings from this collaboration. Our proven, powerful concepts for customer segmentation, for focusing the customer base around profitable customers, for managing sales and marketing and for developing customer loyalty and satisfaction programs thereby transform thought leadership into demonstrated best practice.
 

See www.cbs.dk/bmp for more information about our research activities.
 

Andersen&Partners 2009