CUBEical Implementation is our way of implementing the strategy through tailored and highly targeted marketing (i.e. targeted communication), sales (i.e. realizing cross- and up-sales potential) and new product development initiatives (i.e. focused innovation efforts). The unique features of CUBEical Implementation are:

• One common language, from top management to shop floor level, from sales and marketing to accounting, from business people to engineers;
• One face to the customer – because everybody knows the customers;
• Targeted sales and marketing efforts to increase sales and marketing effectiveness;
• Targeted customer relationship management (CRM) system to support sales and marketing in realizing cross- and up-sales potential.

CUBEical Implementation improves strategy implementation by providing a platform for learning from customers and markets. CUBEical Implementation enables harvesting, structuring and sharing customer and market knowledge. It leads the way to effective marketing and sales programs where resources are invested with great impact on customers. Impact is measurable and CUBEical Implementation is documented at the top- and bottom-line as profitable revenue growth.